Why Apple Quit Macworld Expo, Forever

Iawe

Yesterday, our own Brian X Chen wrote about Apple's abandoning of the the Macworld Expo, the yearly (and sometimes twice-yearly) Mac exhibition which has run since 1985. The show has traditionally been a launchpad for new gadgets and geegaws, and is characterized by some rather hysterical speculation in the preceding months. But why has Apple quit the show, and does it really matter? We take a quick look at the causes and effects of this surprise divorce.

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